Over the years, pets have become a symbol of warmth and companionship and have taken a rather big part of our world. Modern pet owners are now more willing to spend money on their pets’ health and well-being, with some even including custom dog toys and accessories in their budget.
It’s not hard to see that pet ownership is making an impact not only on pet-related shops and services but other types of businesses as well. Even if you’re running a hotel or selling merchandise, you can benefit from connecting with customers who happen to be pet owners. Here are practical reasons why your business should reach out to pet owners:
Expand your target market
According to GfK, about 57% of consumers own a pet. This means that making your brand more pet-friendly will give you more opportunities to win the hearts of these pet owners and help you expand your target market in the process.
Establish trust by connecting to your customers on a personal level
Modern households consider their pets as a part of the family. Many people are emotionally invested in their pets, and they go out of their way to ensure that their furry family members are living a good life. A business that understands this emotional connection and cultivates the relationship between pet owners and pets can build a better bond with their customers.
Set yourself apart from other brands and companies
Let’s be honest: most companies and organizations aren’t exactly very welcoming when it comes to pets. That’s why dogs and cats are often banned in stores, restaurants, shops, and other establishments. By simply opening your doors to pets and associating your company with them, you’re more likely to catch consumer attention. Besides, once people know that they can bring their pets to your store or café, they’ll make your business their first option if they want to bond with their fur babies outside the comfort of their home.
Get a pretty strong marketing tool for your company
Pets, in every shape, size, and form, are undeniably adorable. They can make pictures look a lot more enticing, which makes them a great marketing tool. Dogs and cats are a hit on social media, and you can easily get the attention of your customers and interact with your online community if you post an image of your service or product with an adorable pet. This, in turn, makes you more memorable to your target audience.
Give your customers a more meaningful experience
Incorporating pet-friendly ideas into your business doesn’t just increase your income, but it also elevates the experience your customers get from your products or services. If you tailor your company in a way that promotes responsible pet ownership, you aren’t just improving the relationship between pet owners and their fur babies; you are also strengthening the bond between you and your customers. They know you understand their concerns, and this leaves a lasting good impression on your customers and adds meaning to their interaction with you.
Summing it all up, there is a certain advantage in aiming to catch the attention of pet owners when running a business. However, you must remember that your goal shouldn’t be all about generating sales alone. Though pets do have that kind of effect on businesses, it’s still important that you value the intrinsic benefits more in order to connect with your consumers better. If there’s anything you should prioritize, it’s the idea of providing your customers with the best type of product or service that they can sincerely enjoy with their lovable pets.