Have you ever loved something so much that you couldn’t stop talking about it, whether to your friends, family, and let’s be real, anyone who would listen? If so, we’ve got the perfect opportunity for you: join the P.L.A.Y. Squad through our Club platform!
Whether you want to represent P.L.A.Y. as a Brand Ambassador or collaborate as a Content Creator, there’s a role for every pet parent who’s excited to share their passion and grow their influence (plus earn rewards along the way)!
If you're a dedicated P.L.A.Y. fan and have a pup or kitty of your own, keep reading.
What is Club?
Club is a gamified platform designed to make brand collaborations fun, engaging, and rewarding. Members complete “missions” (aka activities) to earn rewards, unlock new opportunities and connect with a community of fellow pet parents.
There are two main paths for joining the P.L.A.Y. Squad:
Brand Ambassadors
This role is perfect for pet parents who love sharing their everyday lives and engaging their audience around products they genuinely enjoy.
- Create fun, authentic, UGC-style content that feels natural and community-driven.
- Generate exposure and awareness with strong engagement, a developed following and relatable online presence.
Ambassadors help bring awareness and exposure to our brand while earning perks, rewards, and commissions. If you enjoy sparking conversations about your favorite pet finds and want to introduce P.L.A.Y. to more pet lovers, this role is for you!
Content Creators
If you’re looking to grow your portfolio or love making content that stands out, the Content Creator path is the right fit.
- Collaborate directly with P.L.A.Y. by crafting marketing-ready content for our social channels, website, and campaigns.
- Produce polished, high-quality content and have an eye for storytelling through photos and video.
* Please Note: You can apply for both roles, but you’ll only be accepted into one based on your content style.
How Does Sign Up Work?
- Download the Club app via the App Store or Google Play Store
- Click or copy and paste this invitation link to join: https://club.co/petplaysf
- Follow our
P.L.A.Y. Squad Perks!
- Daily Missions & Rewards: Earn points, commissions and product perks by completing fun activities.
- Exclusive Events: Opportunities to attend in-person events in San Francisco, CA, and join us at major industry shows like Global Pet Expo and SuperZoo.
- Content Features: Submissions may be featured on @petplaysf’s Instagram, TikTok, our website, or in marketing campaigns.
-
Gifted Products through joining and completing activities
- Early access to new product releases!
- Payment in P.L.A.Y. store credit or cash - depending on Mission types.
- Exclusive collaborations: Our team may reach out to you for personal collaborations on big projects if we see creators who consistently deliver high-quality content!
What is Expected of Members?
To stay active in the program, Ambassadors and Content Creators are expected to:
- Actively engage in missions
- Follow all mission guidelines and rules
- Complete missions by deadlines if a date is provided
Why Join P.L.A.Y.’s Brand Ambassador Program?
The P.L.A.Y. Squad is more than just a brand ambassador program: it’s a community of passionate pet parents who want to share their love of non-toxic, planet-safe and high-quality pet products. Whether you’re hoping to grow as a pet influencer or collaborate as a content creator, Club makes it rewarding, fun and impactful.
Ready to turn your love for P.L.A.Y. into something even more exciting? Join the Squad today! For more details on how Club works, check out their FAQS 🤓 | Club Help Center
P.S. A huge shoutout to our talented ambassadors featured in this blog: @tungstenfrenchie / @maximilian.thedog / @winstonthepom / @thetoyaussie_kobe / @louis_loves_waffles / @piza.with.dogs
* Currently open to U.S. residents. Expanding soon!
