New P.L.A.Y. Products

When your dog or cat takes those first curious sniffs of a new P.L.A.Y. product, you’ll sense that something great is happening.

Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And takes fun pretty seriously, too.

Elevate your space and get inspired with P.L.A.Y.’s latest products.

New Products From P.L.A.Y. - Visit us at Global Pet Expo Booth #1647

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New Products Debuting at Global Pet Expo 2023

Make Mealtime More Like Playtime with our USA-made EverLick Mats! Designed to keep your pets busy and self-entertained while uniquely serving them delicious treats. Spread your dog or cat’s favorite soft foods, purees, treats or supplements and watch them go! Mats are dishwasher safe and FDA food-grade compliant, plus ready to merchandise with easy-to-hang packaging.

As if we'd let you miss out on this epic sequel to our 80s Classics toys! Dogs will totally dig playing with our 90s Classics Collection featuring five funky fresh shapes jampacked with interactive sounds and engaging textures. Available in 15pc. toy sets with themed counter-ready POP display or individually in case packs of five.

Stitched from luxe fabrics and packed with USDA-certified organic catnip, these new Fa-BOO-lous toy sets are designed to drive cats batty and bring out their killer instincts with stimulating colors, textures, and scents! Available individually in case packs of five and compatible with our rotating countertop display stand.

These holiday-themed Snuffle Mats are the perfect way to keep furry friends entertained during the busiest time of the year. Designed for a pet's delight and interactive enrichment, you can hide preferred treats in a variety of pockets to keep them sniffing, searching and solving the mystery of missing treats for endless engaging play! Available individually in case packs of five with ready-to-go packaging for easy merchandising.

New Outdoor Products Now Available

Games of fetch will be out of this world with our new Go-Go Astro Balls! Dogs will be captivated as these balls soar through the sky and surprised when they chomp down on its soft, flexible outer shell to activate the squeaky tennis ball inside. Easily merchandised with ready-to-hang packaging.

Whether traveling to new destinations or just going for a hike, P.L.A.Y.'s new Scout & About Landscape Series Travel Bowl is foldable and features a waterproof lining for liquids or for an easy wipe down after chow time. Designed to pop up and fold flat with magnetic closure and including a carabiner clip that allows the bowl to attach easily to a bag, leash, or belt loop, this bowl is the perfect travel accessory. This flexible and versatile bowl comes in the same 5 colorways as our Landscape Deluxe Training Pouch. A perfect gift bundle for the dog lover in your life!

New Modern Bedding Line and Plush Toy Collections Unveiled at SuperZoo 2022

P.L.A.Y.'s new Boxy Bed Collection provides the ultimate comfort for pets with an innovative channel liner filled with our eco-friendly PlanetFill® filler ensuring they never lose shape, wash after wash. Assembled in the USA, pet parents can choose from two chic designs, Marina and Seaside, that can be easily flipped between print and solid, creating two looks in one and integrating seamlessly into any home's décor. 

Playtime will be, like, totally radical with P.L.A.Y.'s 80s Classics Plush Toy Collection. This iconic toy set will take you down memory lane featuring multiple textures and sounds, stretchable elements and our first hidden bonus toy sewn inside the Boop-box! Available in 15pc. sets with themed counter-ready POP display or individually in case packs of five.

Fuel up for fun with P.L.A.Y.'s Pup Cup Café Plush Toy Collection, a full set of coffee shop themed toys for the energy-filled pup in your life. Dogs will discover this set is the perfect blend of sweet treats featuring multiple textures and sounds, detachable components and fancy Find-n-Seek toys. Available in 15pc. sets with themed counter-ready POP display or individually in case packs of five.

P.L.A.Y.'s new Feline Frenzy Halloween Kicker Toys are too cute to spook! Stitched from luxe fabrics with USDA-certified organic catnip sewn in, these eco-friendly toys feature some iconic Halloween characters – a Scaredy Crow & Meow-my, each packed with enticing and fa-BOO-lous features! No tricks, just plenty of bites, kicks, and endless tussles! In line with our other Feline Frenzy toys, styles are available individually in case packs of 5, compatible with our rotating countertop display stand and are mounted on backer cards to easily hang for display. For countertop display and bundling options, inquire with your sales rep.

We always tell our pups how much they mean to us, now they can share the love with our Love Bug Collection. You give your dog kisses, so let them give you a smooch back (a non-slobbery one) or play fetch with their handwritten and heartfelt note to you. With this collection, your customers will have a constant reminder that they’re the key to each other’s hearts! Available individually in case packs of five.

Surprise your customers with this egg-tremely cute Hippity Hoppity Toy Collection. Every bunny will love trying to capture these two Funny Bunnies from inside the carrot toy, going on an egg hunt to fill their Egg-cellent Basket, plus pet parents will crack up watching their dogs play with the Chick Me Out toy. Available individually in case packs of five.

Contact Us!

To place an order or for any questions, please contact P.L.A.Y.'s sales team!

Email -

Phone # - 855-300-PLAY (7529)

Luxury Designed Products for Pets, People & Planet

Pamper your pet, update your home décor and save the planet with P.L.A.Y.’s luxury and eco-friendly pet products. Our premium pet beds are not only functional, but they’re also 100% machine washable, stylish enough to look good your home & their plush filling is made from recycled plastic bottles!

From comfortable and practical pet beds, new and whimsical pet toys released yearly and the best outdoor gear to help you adventure with your furry friend, we strive to meet the needs of modern pet parents. With exclusive designs created by artists around the world, we deliver a look and feel that will leave tails wagging and wallets intact.

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