New P.L.A.Y. Products

When your dog or cat takes those first curious sniffs of a new P.L.A.Y. product, you’ll sense that something great is happening.

Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And takes fun pretty seriously, too.

Elevate your space and get inspired with P.L.A.Y.’s latest products.

New Products From P.L.A.Y. - Visit us at SuperZoo Booth #7049

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New Products Debuting at SuperZoo 2023

 Barktender Collection from P.L.A.Y.

Shake up playtime with our Barktender Collection! Your customers can treat furry friends to a round of these fun drink-shaped toys that will make them feel like they're enjoying happy hour with their pawrents. Whether they like Pup-aritas or Pawtinis, Tiki Drinks or Mospaw Mules, these toys let pups join in the party fun. Available in 15pc. toy sets with bar-themed counter-ready POP display or individually in case packs of five

 Splish Splash Collection by P.L.A.Y.

Play, rinse and repeat with P.L.A.Y.’s Splish Splash Collection! Even pups who don’t enjoy bath time will love the squeaks, tugs, and crinkles this collection offers. Featuring a wearable shower cap, classic rubber ducky toy, hair dryer, scrub brush and bathtub plush toy, this unique collection will make any pup want to get squeaky clean. Available in 15pc. toy sets with Momo bath time-themed counter-ready POP display or individually in case packs of five.

 Lumber Jax LickinLog from P.L.A.Y.

Timberrrrr! Get your customers ready for some serious playtime with P.L.A.Y.’s USA-Made Lumber Jax LickinLog - the bark that’s built for a big-time bite! This amazing toy blends real wood with durable polymer to create a tough toy that can withstand the rugged chewing abilities of stick-loving pups. And the best part? It’s splinter-free, safer and cleaner than a regular stick, making it the perfect choice for your furry friend’s dental hygiene. Available in case packs of five.

New Products Launched at Global Pet Expo 2023

Make Mealtime More Like Playtime with our USA-made EverLick Mats! Designed to keep your pets busy and self-entertained while uniquely serving them delicious treats. Spread your dog or cat’s favorite soft foods, purees, treats or supplements and watch them go! Mats are dishwasher safe and FDA food-grade compliant, plus ready to merchandise with easy-to-hang packaging.

As if we'd let you miss out on this epic sequel to our 80s Classics toys! Dogs will totally dig playing with our 90s Classics Collection featuring five funky fresh shapes jampacked with interactive sounds and engaging textures. Available in 15pc. toy sets with themed counter-ready POP display or individually in case packs of five.

Stitched from luxe fabrics and packed with USDA-certified organic catnip, these new Fa-BOO-lous toy sets are designed to drive cats batty and bring out their killer instincts with stimulating colors, textures, and scents! Available individually in case packs of five and compatible with our rotating countertop display stand.

These holiday-themed Snuffle Mats are the perfect way to keep furry friends entertained during the busiest time of the year. Designed for a pet's delight and interactive enrichment, you can hide preferred treats in a variety of pockets to keep them sniffing, searching and solving the mystery of missing treats for endless engaging play! Available individually in case packs of five with ready-to-go packaging for easy merchandising.

We’ve teamed up with HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, to release a gaming-peripheral-inspired pet collection! This new line features a Plusefur Mat based on our best-selling Chill Pad mat and three toy shapes designed from miniature versions of HyperX’s gaming peripherals - all designed to provide pets with hours of fun and entertainment. Now pet parents and their dogs can game together.

New Outdoor Products Now Available

Games of fetch will be out of this world with our new Go-Go Astro Balls! Dogs will be captivated as these balls soar through the sky and surprised when they chomp down on its soft, flexible outer shell to activate the squeaky tennis ball inside. Easily merchandised with ready-to-hang packaging.

Whether traveling to new destinations or just going for a hike, P.L.A.Y.'s new Scout & About Landscape Series Travel Bowl is foldable and features a waterproof lining for liquids or for an easy wipe down after chow time. Designed to pop up and fold flat with magnetic closure and including a carabiner clip that allows the bowl to attach easily to a bag, leash, or belt loop, this bowl is the perfect travel accessory. This flexible and versatile bowl comes in the same 5 colorways as our Landscape Deluxe Training Pouch. A perfect gift bundle for the dog lover in your life!

Contact Us!

To place an order or for any questions, please contact P.L.A.Y.'s sales team!

Email -

Phone # - 855-300-PLAY (7529)

Luxury Designed Products for Pets, People & Planet

Pamper your pet, update your home décor and save the planet with P.L.A.Y.’s luxury and eco-friendly pet products. Our premium pet beds are not only functional, but they’re also 100% machine washable, stylish enough to look good your home & their plush filling is made from recycled plastic bottles!

From comfortable and practical pet beds, new and whimsical pet toys released yearly and the best outdoor gear to help you adventure with your furry friend, we strive to meet the needs of modern pet parents. With exclusive designs created by artists around the world, we deliver a look and feel that will leave tails wagging and wallets intact.

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