New P.L.A.Y. Products

When your dog or cat takes those first curious sniffs of a new P.L.A.Y. product, you’ll sense that something great is happening.

Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And takes fun pretty seriously, too.

Elevate your space and get inspired with P.L.A.Y.’s latest products.

P.L.A.Y. debuts new products

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New Plush & Outdoor Toys, Travel Gear + More Now Available!!

Say hello to summer with the Tropical Paradise Plush Toy Collection designed for a day of fun in the sun! Dogs will go coco-nuts for the tug-tastic palm tree, canine cerveza, juicy watermelon, flamingo floatie and enjoy sweet victory when they discover the hidden slices within our Find-n-Seek pineapple toy. Toys are available individually and in 15pc. sets with free merchandising display.

Inspired by our beloved office dog and head product tester Corbin’s love of the great outdoors, P.L.A.Y.’s Camp Corbin Plush Toy Collection was born. This collection is comprised of all of his favorite camping essentials in plush toy form including a Find-n-Seek tent with cozy sleeping bags inside, K9 Kayak with paddle, bright lantern and a tasty carob s’more to enjoy by the cozy campfire. Toys are available individually and in 15pc. sets with free merchandising display.

Made from braided, high-tensile strength cotton blend rope and intertwined with our durable NovaFlexTM material, the P.L.A.Y. NovaRope Ring Toy is designed for active canines and humans. Its circular construction makes it easy to toss and its bouncy materials make it extra fun to chase! Toys are available in case packs of five.

P.L.A.Y.'s NovaRope Twist Toy is made from braided, high-tensile strength cotton blend rope and intertwined with our durable NovaFlexTM material. With an easy-to-grip handle, its tough and stretchy construction is optimal for tug-of-war games and outdoor play. Plus, it can be launched over long distances for fun play sessions at the park or beach. Toys are available in case packs of five.

Built for travel, P.L.A.Y.’s Landscape Series Outdoor Dog Tents feature the same innovative pop-up feature as our original Scout & About motif, but now come in four fun color-blocking patterns. This is the perfect pet travel product to provide a safe place for you pup and instant shade while being stylish. 

Whoever said diamonds are a girls best friend clearly forgot about bacon…and beer! It’s always 5 o’clock somewhere with this mouthwatering collaboration, so get ready for yappy hour, brunch or somewhere in between with Clive & Bacon x P.L.A.Y.'s Crispy Bacon and Barking Beer Toys!

This new four-sided rotating display provides easy product viewing from every angle! Made in the USA, it measures 23.6” x 23.6” x 65” when fully assembled and is an efficient way to display over 100 units of toys, allowing you to maximize your store sales! This display is available for purchase, but you can receive it for FREE with a purchase of P.L.A.Y. toys!

If ordering through Handshake, be sure to select the display so it’s included in your order. If ordering via email, please make sure to mention the display to your sales rep at

 *Image shown is an example of what a fully loaded display will look like. Toys shown in image are for demonstration purposes only. You may create your own assortment and pick any toys (except Wobble Balls) you'd like. Shipping not included.

New Winter Toys Now Available!

Lights! Camera! Action! Pet parents can now curl up this winter to binge on Netflix while sharing the movie magic with their furry besties. P.L.A.Y.'s new Hollywoof Cinema Plush Toy Collection is packed with enticing features for Instagram-worthy photo-ops and plenty of playtime in between scenes! Available now as a 15pc. set in a themed counter-ready POP display or individually in case packs of five, these toys are sure to make any movie night one to remember!

We're not kitten around, every cat's fav-furite Feline Frenzy Toy Sets just got even more claw-some! Featuring 8 new purr-fect additions, you can now offer your customers a full variety of Food, Critters or Holiday-themed toy sets to please even their most finicky of felines!! As with all the original Feline Frenzy toys, styles are available individually in case packs of 5, are mounted on backer cards to easily hang for display and are pre-filled with our USDA Organic Catnip. For countertop display and bundling options, inquire with your sales rep. 

Just when you thought our toys couldn't get any cuter, we teamed up with fellow Certified B Corporation Clover Sonoma to create a co-branded Canine Carton Toy your customers will be over the moo-n for. This P.L.A.Y. x Clover Sonoma toy is meticulously crafted for our furry friend's a-moo-sement and safety in mind, we hope you love it as much as we both had fun creating it!

New Plush Toys, Travel & Outdoor Accessories + More Now Available!

With a knick, knack, paddywhack...give your furry customers a new ECO P.L.A.Y. Bone! These squeaky bone toys feature the same great quality and durability as the originals and are now available in even more of P.L.A.Y.’s most popular bedding prints.

For dogs who enjoy life in the fast lane, the Canine Commute Collection equals non-stop P.L.A.Y. time! Featuring a protective lining for added durability, toys are available individually and in 15pc. sets with free merchandising display.

Make your furry customers' Christmas cheery and bright with P.L.A.Y.’s Merry Woofmas Plush Toy Collection! Dogs will be howling with joy once they see these festive, fun toys waiting for them under the tree! Toys are available individually and in 15pc. sets with free merchandising display.

Seize the day with our new Original Chill Pads Coastal Series! Featuring the same cozy design and OEKO-TEX® certified safe materials as our top-selling Classic colorways, these super soft mats are available in five new hues and are the perfect crash pad for pets.

Made from upcycled bedding materials, P.L.A.Y.'s Proper Pup Poop Bag Dispensers are available in eight stylish prints that clip effortlessly to any leash and feature a wide slot to easily access one roll of Earth Rated poop bags. Plus, they’re ready-to-go with clever packaging for easy merchandising!

Brighten up your shop with these best-selling Deluxe Training Pouches now available in new Landscape Series! Featuring the same functionality as P.L.A.Y.’s beloved Scout & About motif, each pouch comes with a detachable and adjustable strap that can be worn several ways, built-in squeaker to capture a dog’s attention, easy access poop bag dispenser and discreet back zip pocket.

Keep your customers exploring with P.L.A.Y.’s new Scout & About Outdoor Explorer Pack! Featuring multiple zippered pockets, a metal D-ring with reinforced stitching for hands-free dog walking, ball pouch and a detachable/washable treat pouch to keep a pup’s favorite treats close by, there’s nothing this travel pack can’t handle. Available in two colors.

New USA-Made Line & Plush Toy Collections Launched at Global Pet Expo 2020

Durable, floatable and FDA-compliant, P.L.A.Y.’s ZoomieRex outdoor toys are perfect for tug-of-war, fetch and water games. Bring more fun to your furry customers’ P.L.A.Y. time by recruiting our IncrediBall, FantasTug and InfiniDisc toy to the team. Made in the USA, these toys come in two sizes with impactful packaging that will differentiate your store and are guaranteed to give dogs the zoomies! Watch these toys in action here.

*Awarded 3rd Place in the Boutique Category at Global Pet Expo 2020

Brunch is always a good idea, so satisfy your furry customers’ appetites with P.L.A.Y.’s Barking Brunch Plush Toy Collection! Available individually or in 15pc sets with a free merchandising display, these tasty toys feature enticing hidden features, an eco-friendly stuffing and are 100% machine washable.

*Awarded 2nd Place in the Boutique Category at Global Pet Expo 2020

Bring on the festivities with P.L.A.Y.’s Party Time Plush Toy Collection! This fun set comes with an enticing pull-apart cake, unraveling party horn, wearable crown, squeaky balloon and surprising present toy! Available individually or in 15pc. sets with a free merchandising display.

P.L.A.Y.’s Favorite Toys Now Available in Mini Sizes!

Our most popular plush toy collections are now available in MINI sizes!! We listened to your feedback and are bringing the Garden Fresh and American Classics toys to pups of all sizes. These mini toys might be smaller in size but pack the same amount of fun and cool elements as the original sized toys. For pricing, inquire with your sales rep.

New Bedding Collections & Plush Toys Debuted at SuperZoo 2019

Take your shop to new heights with P.L.A.Y.’s Fetching Flock Plush Toy Collection! Guaranteed to get dogs’ hearts soaring with joy, these five feathery toys are packed with enticing squeaks, crunches and crinkles. Plus, they’re eco-friendly and 100% machine washable! Available individually or in 10pc sets with a free POP Display.

Looking to liven up your shop’s bedding section? P.L.A.Y.’s Mosaic Lounge Bed is made from 100% natural cotton fabric and comes in two unique color patterns to keep pups lounging in style all night long! Available in four sizes, beds feature furniture-grade craftsmanship, stylish trims, eco-friendly stuffing and are 100% machine washable.

Satisfy your customer’s search for a beautiful pet bed with P.L.A.Y.’s Celestial Lounge Bed! This modern design is available in two chic colorways and will add a touch of sparkle to any room, while its elevated sides give furry friends the comfort and support they deserve. Available in four sizes, beds feature furniture-grade craftsmanship, stylish trims, eco-friendly stuffing and are 100% machine washable.

Treat your furry customers like a queen and king with P.L.A.Y.’s Solstice Lounge Bed! This stunning design comes in two color options and features elevated sides for ultimate support. Whether pups enjoy daydreaming in the sun or long slumbers in the shade, this bed will carry them off to dreamland in no time. Available in four sizes, beds feature furniture-grade craftsmanship, stylish trims, eco-friendly stuffing and are 100% machine washable.

P.L.A.Y.’s California Dreaming Memory Foam Beds feature 100% high-density memory foam cushions and breathable microfiber covers. Ideal for larger, senior dogs needing extra support, beds come in three sizes to fit all sleeping styles and are now available in two new colorways! Choose from our Big Sur Brown and Alcatraz Black shades, in addition to our classic Fog Gray color, to customize our most supportive bed to your customers' decor.

Dogs will bark and cats will purr with joy this holiday season when they sink into P.L.A.Y.’s cozy Snuggle Bed! This convertible bed can be molded into a variety of shapes and uses, conforming to you and your pet’s lifestyle, and offering pups or kitties a heavenly retreat. With two new color options, snuggling has never been easier! Check out our new Graphite Black and Leopard Brown prints to add more style to your shop's bedding section.

Contact Us!

To place an order or for any questions, please contact P.L.A.Y.'s sales team!

Email -

Phone # - 855-300-PLAY (7529)

Handshake - Login or request access here

Luxury Designed Products for Pets, People & Planet

Pamper your pet, update your home décor and save the planet with P.L.A.Y.’s luxury and eco-friendly pet products. Our premium pet beds are not only functional, but they’re also 100% machine washable, stylish enough to look good your home & their plush filling is made from recycled plastic bottles!

From comfortable and practical pet beds, new and whimsical pet toys released yearly and the best outdoor gear to help you adventure with your furry friend, we strive to meet the needs of modern pet parents. With exclusive designs created by artists around the world, we deliver a look and feel that will leave tails wagging and wallets intact.

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