New P.L.A.Y. Products

When your dog or cat takes those first curious sniffs of a new P.L.A.Y. product, you’ll sense that something great is happening.

Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And takes fun pretty seriously, too.

Elevate your space and get inspired with P.L.A.Y.’s latest products.

New Products from P.L.A.Y.

Easily place your next order on our wholesale site!
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New Products Debuted at Global Pet Expo 2024

P.L.A.Y. Alien Buddies_Group_Packaging_Low Res.jpg__PID:8e5d85b8-62db-4bcb-84c1-76db286c07d6

Embark on an out-of-this-world adventure with our Alien Buddies Collection! Each 2-in-one toy features a plush exterior over a resilient core, providing the perfect combination of cuddliness and toughness. Insert treats through the bottom opening for extra enrichment. Available in case packs of five, treat dogs to an intergalactic playtime experience and join the mission to save their toys from alien abduction!

P.L.A.Y. Snuffle Mat - Coral Cove

Dive into the wonders of the undersea world with P.L.A.Y.’s Coral Cove Snuffle Mat! This aquatic adventure is designed for endless engaging play as your dog explores hidden delights. With the excitement of sniffing, searching and finding treats, this captivating snuffle mat is sure to make a splash in your dog’s day. Plus, this mat includes two detachable clownfish containing squeakers for added interactive fun!

P.L.A.Y. Snuffle Mat Savory Sunrise

Introducing P.L.A.Y.'s Savory Sunrise Snuffle Mat - the perfect way to turn breakfast into a tasty adventure for your pup! This delectable mat is designed to delight your dog's senses with a blend of hidden treasures and squeaker. Watch your furry friend sniff out their breakfast treats in the joy of the morning sun, making every day a doggone good one!

P.L.A.Y. Snuffle Mat Woof-day Celebration

Make every day a celebration with P.L.A.Y.'s Woof-day Celebration Snuffle Mat! This colorful and tail-wagging sensation is designed to add a touch of excitement and interactive enrichment to your pet's daily routine. Your pup will dive into a world of sniff-tastic adventure with hidden treats, engaging challenges and a squeaking candle.


Indulge dogs in a luxurious slumber with P.L.A.Y.’s Dreamland Lounge Bed. Designed for the perfect nap, this bed offers two warm colorways and elevated sides, creating a secure and comfortable headrest for your dog. Provide pups with the ultimate cozy retreat where they can melt into the soft, fuzzy fabrics of this stylish haven nap after nap.


Inspired by the “City that Never Sleeps,” we’ve crafted the Manhattan Lounge Bed – a haven for pets amid the hustle and bustle of their lives. This carefully crafted bed features elevated sides that serve as a cozy headrest, providing unparalleled comfort. Available in two stylish colorways, they will seamlessly complement any home’s decor.


P.L.A.Y.’s Vineyard Lounge Beds are inspired by the beauty of Napa, California. Your customers’ canine companion will adore the cozy olive green or cabernet red colorways, both designed with elevated sides for a dog's comfort. Crafted with a wine country aesthetic, these beds offer furry friends the ultimate retreat to relax and unwind.


Turn playtime into an enchanting adventure with our Purrfect Playtime Mat! Crafted from upcycled fabrics, this interactive mat features crinkles and dangly fabrics for endless play. A discreet catnip pocket adds allure and the non-slip bottom ensures stability during tussles.


P.L.A.Y.'s Donut Cat Cuddler Bed is a cozy haven that features a soft, inviting interior and a refillable pouch with USDA-certified organic catnip for extra enticement. Designed for relaxation, it's the purr-fect retreat, available in three chic safari-inspired patterns.


P.L.A.Y.'s Cat Nap Pad offers cats the royal treatment with this luxurious mat featuring an elegant royal crest print. Easy to wash and enhanced with USDA-certified organic catnip, this pad ensures a comfortable and stylish sanctuary for feline royalty.

Wildly Cute New Products

P.L.A.Y. Doggy Duo Bandanas

Introducing P.L.A.Y.'s Doggy Duo Bandanas! Proudly made in our hometown of San Francisco, CA, these five stylish reversible bandanas come in small and large sizes, catering to pets of all shapes and breeds. Crafted from 100% natural cotton canvas, the bandanas offer a perfect blend of fashion and comfort. Elevate your store's pet fashion game with the Doggy Duo Bandana available in case packs of five!

P.L.A.Y. Feline Frenzy Forest Friend Toy Sets

Cats will take on the role of forest ranger when playing with P.L.A.Y.’s Feline Frenzy Forest Friends Toy Sets. Stitched from luxe fabrics, these unlikely, but adorable furry friends that are packed with USDA-certified organic catnip that will keep your cat entertained with every pounce and cuddle! In line with P.L.A.Y.’s continued commitment to helping animals in need, 2% of the purchase price of these cat toy sets will benefit the International Fund for Animal Welfare (IFAW) to aid in its mission to reduce the commercial exploitation of animals, protect wildlife habitats, and assist animals in distress. Available individually in case packs of five and compatible with our rotating countertop display stand.

P.L.A.Y. Forest Friends Collection with Free Merchandising Display

Looking for an adventure? You’re barking up the right tree! Embark on a playful journey with P.L.A.Y.’s Forest Friends toy set! This collection features a whimsical assortment of toys inspired by our favorite furry critters –a bunny, fox, hedgehog, raccoon, and chipmunks (Oh My!). Your canine companion will get a taste of the great outdoors alongside their new pals! Two percent of the purchase price of these toys will benefit the International Fund for Animal Welfare (IFAW) to aid in its mission to reduce the commercial exploitation of animals, protect wildlife habitats, and assist animals in distress. Available in 15pc. toy sets with woodsy counter-ready POP display or individually in case packs of five.

P.L.A.Y. Big Five of Africa Collection with Free Merchandising Display

Inspired by our Earth’s precious safari wildlife, P.L.A.Y.’s Big Five of Africa Collection is fiercely cute with five lovable animals including a Rhino, Lion, Cape Buffalo, Elephant and Leopard. These cuddly companions are ideal for your furry king or queen of the Savannah and will keep dogs active as they squeak, fall and tumble across the floor! Two percent of the purchase price of these toys will benefit the International Fund for Animal Welfare (IFAW). Available in 10pc. toy sets with safari-themed counter-ready POP display or individually in case packs of five.

New Products Launched at SuperZoo 2023

 Barktender Collection from P.L.A.Y.

Shake up playtime with our Barktender Collection! Your customers can treat furry friends to a round of these fun drink-shaped toys that will make them feel like they're enjoying happy hour with their pawrents. Whether they like Pup-aritas or Pawtinis, Tiki Drinks or Mospaw Mules, these toys let pups join in the party fun. Available in 15pc. toy sets with bar-themed counter-ready POP display or individually in case packs of five.

 Splish Splash Collection by P.L.A.Y.

Play, rinse and repeat with P.L.A.Y.’s Splish Splash Collection! Even pups who don’t enjoy bath time will love the squeaks, tugs, and crinkles this collection offers. Featuring a wearable shower cap, classic rubber ducky toy, hair dryer, scrub brush and bathtub plush toy, this unique collection will make any pup want to get squeaky clean. Available in 15pc. toy sets with Momo bath time-themed counter-ready POP display or individually in case packs of five.

Lumber Jax LickinLog Toy from P.L.A.Y.

Timberrrrr! Get your customers ready for some serious playtime with P.L.A.Y.’s USA-Made Lumber Jax LickinLog - the bark that’s built for a big-time bite! This amazing toy blends real wood with durable polymer to create a tough toy that can withstand the rugged chewing abilities of stick-loving pups. And the best part? It’s splinter-free, safer and cleaner than a regular stick, making it the perfect choice for your furry friend’s dental hygiene. Available in case packs of five.

Contact Us!

To place an order or for any questions, please contact your sales manager:

Lisa Hisamune -
Office: 855-300-PLAY or Cell: 415-745-0680

Bill Parsons - 
Office: 855-300-PLAY or Cell: 415-500-5948

Sarah Johnson - 
Office: 855-300-PLAY or Cell: 415-656-6223

Luxury Designed Products for Pets, People & Planet

Pamper your pet, update your home décor and save the planet with P.L.A.Y.’s luxury and eco-friendly pet products. Our premium pet beds are not only functional, but they’re also 100% machine washable, stylish enough to look good your home & their plush filling is made from recycled plastic bottles!

From comfortable and practical pet beds, new and whimsical pet toys released yearly and the best outdoor gear to help you adventure with your furry friend, we strive to meet the needs of modern pet parents. With exclusive designs created by artists around the world, we deliver a look and feel that will leave tails wagging and wallets intact.

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