New P.L.A.Y. Products

When your dog or cat takes those first curious sniffs of a new P.L.A.Y. product, you’ll sense that something great is happening.

Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And takes fun pretty seriously, too.

Elevate your space and get inspired with P.L.A.Y.’s latest products.

New Products from P.L.A.Y.

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New Outdoor & Plush Toys Debuting at Global Pet Expo 2022

Fetch, but make it P.L.A.Y.ful! Our four non-abrasive, squeaker-filled Dog Tennis Balls are sure to capture the attention of dogs ready to “go long” and keep them “bouncing” off the walls! Plus, their clever packaging stands out, making it easy for pet parents to spot the vibrant hues and witty catchphrases.

Now dogs everywhere can travel the globe to iconic landmarks with our Totally Touristy Collection! These popular tourist attraction-shaped toys feature amusing sounds, interactive features and are ready for any photo-op! Available in two sizes, miniature and medium, toys are machine washable and sold in case packs of five.

Brunch is always a good idea and that’s why P.L.A.Y.’s best-selling Barking Brunch Toy Collection is now serving up egg-cellent mini sizes! These toys may be smaller in size, but they still pack the same amount of fun, quality construction and cool features as the original-sized versions. 

Life's a party! Now dogs of all sizes can pawtake in the celebration with our Party Time Toy Collection now available in new mini sizes! These toys may be smaller in size, but they still pack the same amount of fun, quality construction and cool features as the original-sized versions. 

After over a decade of friendship and passion for creating eco-conscious products to make life a bit better for people and dogs, Earth Rated x P.L.A.Y. have partnered up on a tasty toy collaboration! Our Montreal Munchies toys will take pups across our neighborly borders for a food tour of Montréal, home of Canadian cuisine and the Earth Rated office! So, pack your doggy bags and get ready to work up an appetite for poutine, a scrumptious smoked meat sandwich, classic Montréal bagel, and maple syrup to wash it all down. 

Plush Toy Collections Served up at SuperZoo 2021

You'll love these toys to pizzas! So spoil your furry customers with P.L.A.Y.’s Snack Attack Toy Collection featuring all of their human’s guilty pleasures including a soft serve ice cream cone,  lollipop, mouthwatering slice of pizza, crinkly bag of chips with hidden rope component and surprising, interactive can of cola! Available now as a 15pc. set in a themed counter-ready POP display or individually in case packs of five, these toys are sure to give any pup a cheat day to remember!

Say aloe to your dog’s new friends! P.L.A.Y.’s Blooming Buddies Toy Collection will provide endless entertainment year-round with squeaks, crinkles, crunches and surprising detachable elements. Pups are sure to develop a green paw while tending to their prickly cactus, bright sunflower, magical mushroom and aloe vera plant, all with the help of their handy dandy watering can! Available in 15pc. sets with green house inspired counter-ready POP display or individually in case packs of five.

Your feline customers will get a “kick” out of P.L.A.Y.’s Feline Frenzy Kicker Toys designed for plenty of bites, kicks and endless tussles. Stitched from luxe fabrics with USDA-certified organic catnip sewn in, our Shrimp Purrito offers amusing crinkly ingredients with a surprise tuggable shrimp, while the Tuna Baguette is off the hook with enticing textures that are sure to energize playtime! As with all the original Feline Frenzy toys, styles are available individually in case packs of 5, compatible with our rotating countertop display stand and are mounted on backer cards to easily hang for display. For countertop display and bundling options, inquire with your sales rep.

Spring 2021 Plush & Outdoor Toys, Travel Gear + More

Say hello to summer with the Tropical Paradise Plush Toy Collection designed for a day of fun in the sun! Dogs will go coco-nuts for the tug-tastic palm tree, canine cerveza, juicy watermelon, flamingo floatie and enjoy sweet victory when they discover the hidden slices within our Find-n-Seek pineapple toy.  Toys are available individually and in 15pc. sets with free merchandising display.

Inspired by our beloved office dog and head product tester Corbin’s love of the great outdoors, P.L.A.Y.’s Camp Corbin Plush Toy Collection was born. This collection is comprised of all of his favorite camping essentials in plush toy form including a Find-n-Seek tent with cozy sleeping bags inside, K9 Kayak with paddle, bright lantern and a tasty carob s’more to enjoy by the cozy campfire. Toys are available individually and in 15pc. sets with free merchandising display.

Made from braided, high-tensile strength cotton blend rope and intertwined with our durable NovaFlexTM material, the P.L.A.Y. NovaRope Ring Toy is designed for active canines and humans. Its circular construction makes it easy to toss and its bouncy materials make it extra fun to chase! Toys are available in case packs of five.

P.L.A.Y.'s NovaRope Twist Toy is made from braided, high-tensile strength cotton blend rope and intertwined with our durable NovaFlexTM material. With an easy-to-grip handle, its tough and stretchy construction is optimal for tug-of-war games and outdoor play. Plus, it can be launched over long distances for fun play sessions at the park or beach.  Toys are available in case packs of five.

Built for travel, P.L.A.Y.’s Landscape Series Dog Tents feature the same innovative pop-up feature as our original Scout & About motif, but now come in four fun color-blocking patterns. This is the perfect pet travel product to provide a safe place for you pup and instant shade while being stylish. 

Whoever said diamonds are a girls best friend clearly forgot about bacon…and beer! It’s always 5 o’clock somewhere with this mouthwatering collaboration, so get ready for yappy hour, brunch or somewhere in between with Clive & Bacon x P.L.A.Y.'s Crispy Bacon and Barking Beer Toys!

This new four-sided rotating display provides easy product viewing from every angle! Made in the USA, it measures 23.6” x 23.6” x 65” when fully assembled and is an efficient way to display over 100 units of toys, allowing you to maximize your store sales! This display is available for purchase at $250, but you can receive it for FREE with a purchase of $950* worth of P.L.A.Y. toys!

If ordering through Handshake, be sure to select the display so it’s included in your order. If ordering via email, please make sure to mention the display to your sales rep.

*Image shown is an example of what a fully loaded display will look like. Toys shown in image are for demonstration purposes only. You may create your own assortment and pick any toys (except Wobble Balls) you'd like. As long as the wholesale value meets or exceeds $950, you receive this display for free! Shipping not included.

Contact Us!

To place an order or for any questions, please contact your sales manager:

Lisa Hisamune -
Office: 855-300-PLAY or Cell: 415-745-0680

Bill Parsons - 
Office: 855-300-PLAY or Cell: 415-500-5948

Sarah Johnson - 
Office: 855-300-PLAY or Cell: 415-656-6223

Luxury Designed Products for Pets, People & Planet

Pamper your pet, update your home décor and save the planet with P.L.A.Y.’s luxury and eco-friendly pet products. Our premium pet beds are not only functional, but they’re also 100% machine washable, stylish enough to look good your home & their plush filling is made from recycled plastic bottles!

From comfortable and practical pet beds, new and whimsical pet toys released yearly and the best outdoor gear to help you adventure with your furry friend, we strive to meet the needs of modern pet parents. With exclusive designs created by artists around the world, we deliver a look and feel that will leave tails wagging and wallets intact.

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