New P.L.A.Y. Products

When your dog or cat takes those first curious sniffs of a new P.L.A.Y. product, you’ll sense that something great is happening.

Why? Because P.L.A.Y. has a unique approach to designing special things for your pet. One that takes you, your pet and our planet very seriously. And takes fun pretty seriously, too.

Elevate your space and get inspired with P.L.A.Y.’s latest products.

New Products From P.L.A.Y.

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New Scout & About Outdoor Product Now Available

Whether traveling to new destinations or just going for a hike, P.L.A.Y.'s new Scout & About Landscape Series Travel Bowl is foldable and features a waterproof lining for liquids or for an easy wipe down after chow time. Designed to pop up and fold flat with magnetic closure and including a carabiner clip that allows the bowl to attach easily to a bag, leash, or belt loop, this bowl is the perfect travel accessory. This flexible and versatile bowl comes in the same 5 colorways as our Landscape Deluxe Training Pouch. A perfect gift bundle for the dog lover in your life!

New Modern Bedding Line and Plush Toy Collections Launching at SuperZoo 2022

P.L.A.Y.'s new Boxy Bed Collection provides the ultimate comfort for pets with an innovative channel liner filled with our eco-friendly PlanetFill® filler ensuring they never lose shape, wash after wash. Assembled in the USA, pet parents can choose from two chic designs, Marina and Seaside, that can be easily flipped between print and solid, creating two looks in one and integrating seamlessly into any home's décor. 

Playtime will be, like, totally radical with P.L.A.Y.'s 80s Classics Plush Toy Collection. This iconic toy set will take you down memory lane featuring multiple textures and sounds, stretchable elements and our first hidden bonus toy sewn inside the Boop-box! Available in 15pc. sets with themed counter-ready POP display or individually in case packs of five.

Fuel up for fun with P.L.A.Y.'s Pup Cup Café Plush Toy Collection, a full set of coffee shop themed toys for the energy-filled pup in your life. Dogs will discover this set is the perfect blend of sweet treats featuring multiple textures and sounds, detachable components and fancy Find-n-Seek toys. Available in 15pc. sets with themed counter-ready POP display or individually in case packs of five.

P.L.A.Y.'s new Feline Frenzy Halloween Kicker Toys are too cute to spook! Stitched from luxe fabrics with USDA-certified organic catnip sewn in, these eco-friendly toys feature some iconic Halloween characters – a Scaredy Crow & Meow-my, each packed with enticing and fa-BOO-lous features! No tricks, just plenty of bites, kicks, and endless tussles! In line with our other Feline Frenzy toys, styles are available individually in case packs of 5, compatible with our rotating countertop display stand and are mounted on backer cards to easily hang for display. For countertop display and bundling options, inquire with your sales rep.

We always tell our pups how much they mean to us, now they can share the love with our Love Bug Collection. You give your dog kisses, so let them give you a smooch back (a non-slobbery one) or play fetch with their handwritten and heartfelt note to you. With this collection, your customers will have a constant reminder that they’re the key to each other’s hearts! Available individually in case packs of five.

Surprise your customers with this egg-tremely cute Hippity Hoppity Toy Collection. Every bunny will love trying to capture these two Funny Bunnies from inside the carrot toy, going on an egg hunt to fill their Egg-cellent Basket, plus pet parents will crack up watching their dogs play with the Chick Me Out toy. Available individually in case packs of five.

Outdoor & Plush Toys Debuted at Global Pet Expo 2022

Fetch, but make it P.L.A.Y.ful! Our four non-abrasive, squeaker-filled Dog Tennis Balls are sure to capture the attention of dogs ready to “go long” and keep them “bouncing” off the walls! Plus, their clever packaging stands out, making it easy for pet parents to spot the vibrant hues and witty catchphrases.

Now dogs everywhere can travel the globe to iconic landmarks with our Totally Touristy Collection! These popular tourist attraction-shaped toys feature amusing sounds, interactive features and are ready for any photo-op! Available in two sizes, miniature and medium, toys are machine washable and sold in case packs of five.

Brunch is always a good idea and that’s why P.L.A.Y.’s best-selling Barking Brunch Toy Collection is now serving up egg-cellent mini sizes! These toys may be smaller in size, but they still pack the same amount of fun, quality construction and cool features as the original-sized versions. 

Life's a party! Now dogs of all sizes can pawtake in the celebration with our Party Time Toy Collection now available in new mini sizes! These toys may be smaller in size, but they still pack the same amount of fun, quality construction and cool features as the original-sized versions. 

After over a decade of friendship and passion for creating eco-conscious products to make life a bit better for people and dogs, Earth Rated x P.L.A.Y. have partnered up on a tasty toy collaboration! Our Montreal Munchies toys will take pups across our neighborly borders for a food tour of Montréal, home of Canadian cuisine and the Earth Rated office! So, pack your doggy bags and get ready to work up an appetite for poutine, a scrumptious smoked meat sandwich, classic Montréal bagel, and maple syrup to wash it all down. 

Contact Us!

To place an order or for any questions, please contact P.L.A.Y.'s sales team!

Email -

Phone # - 855-300-PLAY (7529)

Easily place your next order online! Click here to sign in or request access.

Luxury Designed Products for Pets, People & Planet

Pamper your pet, update your home décor and save the planet with P.L.A.Y.’s luxury and eco-friendly pet products. Our premium pet beds are not only functional, but they’re also 100% machine washable, stylish enough to look good your home & their plush filling is made from recycled plastic bottles!

From comfortable and practical pet beds, new and whimsical pet toys released yearly and the best outdoor gear to help you adventure with your furry friend, we strive to meet the needs of modern pet parents. With exclusive designs created by artists around the world, we deliver a look and feel that will leave tails wagging and wallets intact.

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