Warm Bellies Initiative Frequently Asked Questions

What is the Warm Bellies initiative?

The Warm Bellies Initiative is a program created to help shelter animals in need of a warm and comfortable place to sleep. For every Artist or Original Pet Bed purchased on www.PetPlay.com (or at participating retailers)*, P.L.A.Y. will donate a Special Edition Chill Pad to The Petfinder Foundation. We will then work to distribute the dog mats to needy pups across the country.

*Valid on full price purchases only.

Why did you choose to partner with the Petfinder Foundation?

The Petfinder Foundation boasts over 15 years of service. With a mission to ensure that no adoptable pet is euthanized for lack of a home, they have already helped provide over $15 million in grants to shelters and rescue groups around North America. With their network of 13,000 participating shelters, they will help us reach a wide variety of rescue groups across the country - helping animals in rural towns and major metropolitan cities.

How are the shelters selected?

We have designated nine regions in the US; each month we will donate to a different region.  The Petfinder Foundation and P.L.A.Y. will determine which shelter or rescue group will receive the donation based on need and availability. Additionally, every quarter we will hold a "Voter's Choice" where our Facebook fans can nominate and vote for their favorite shelter.

What regions are you donating to?

  1. Northeast: Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, Maine
  2. Northeast-Mid Atlantic: New York, Pennsylvania, New Jersey
  3. Northeast-South Atlantic: Delaware, Maryland, DC, Virginia, West Virginia, North Carolina, South Caroline, Georgia, Florida
  4. South-Southeast: Alabama, Kentucky, Tennessee, Missouri, Mississippi
  5. South-US Center: Oklahoma, Arkansas, Louisiana
  6. Midwest-East: Wisconsin, Michigan, Illinois, Indiana, Ohio
  7. Midwest-West: North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa
  8. West-Mountain: Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico
  9. West-Pacific: Washington, Oregon, California

How can I suggest a shelter?

If you have a shelter recommendation, we would love to hear about it! Please email GivingBack@petplay.com for more information.

How do I vote for a shelter?

To vote for your favorite shelter, visit our Facebook Page at www.facebook.com/PetLifestyleAndYou. Voting will happen every quarter, so make sure to place your vote to help homeless pets in need!

Why did you choose to donate a Special Edition Chill Pad?

The Special Edition Chill Pads are great for shelters because they are portable, easy to wash, and durable. Groups will be able to reuse them over and over, helping a countless number of homeless pets. To top it off, they'e great for pets because they are super-soft and comfy.

Is there a limit to amount of Chill Pads donated?

No, there is no limit. We want to help as many pets in need as possible!

Why did you start the Warm Bellies Initiative?

We created the Warm Bellies Initiative because we want to help as many homeless pets as possible! Since launching in late 2010, we have been committed to helping animals in need. We have donated to numerous charities across the country and have also auctioned off Celebrity Signature Pet Beds for the SF SPCA, but we wanted to help on a larger scale. The purpose of the Warm Bellies Initiative is to give homeless pets across the country a warmer and cozier place to sleep.

How long will the program run for?

The Warm Bellies Initiative will be run for a least one year. After a year, we will reevaluate the program, as of now it has the potential to run indefinitely!