How P.L.A.Y. Came To Be
P.L.A.Y. stands for Pet Lifestyle and You and the whole idea was born out of necessity.
It all started with an adorable, irresistible ball of fur. She was Momo the pug—our little bundle of joy.
From the very first sniffs, snorts and licks on our faces, we knew life would never be the same again. We wanted only the very best for her—and giving her a great dog bed was an essential first step.
The Quest for a Better Pet Bed
However, our excitement about finding Momo the perfect bed soon turned to feelings of disappointment. Finding a bed was certainly easy, but beds that were of high quality, had aesthetic appeal and were affordable were few and far between.
We knew it was possible to do better. And coming home to Momo every day was all the motivation we needed.
We looked closely at all the pet beds that were currently available. We learned what they did well, and what they could do better.
Then we started from scratch, with the aim of designing the absolute best pet beds we could imagine!
Our first step was crucial: we partnered with a manufacturer that has been making infant and children products for customers in the U.S., Europe and Japan for over two decades. That gave us the confidence to know that our beds would be offered to loving pet owners with similarly high standards of safety and quality.
We kept our pet friends involved throughout each step of the process. Momo and dogs and cats of our friends tested the products. We received candid feedback, and saw first-hand what they liked, and what they didn’t. Then we kept revising, and making things better.
Losing Sleep Over Great Design
Once we had quality assurance, we started work on the design of our actual coverings. It would have been easy to select preexisting fabrics with repeating patterns from a wholesaler, but we just weren’t satisfied with that.
The big breakthrough came when we met a local San Franciscan artist by the name of David Collins. Dave has a dog, too—so we knew he would share our passion, and be as crazy and obsessive as us.
We bounced ideas off one another, and he created a series of designs specifically with pet beds in mind. Every design was individually sketched and comped, then each top and side graphic was individually produced. This was a painstaking process compared to the traditional way of making pet beds, but suddenly, our pet beds were starting to look like artistic masterpieces.
That’s when we knew we were onto something special. All the pieces were in place: Better beds. Higher quality manufacturing. Great designs. Planet-friendly materials. All at a reasonable price.
It might sound like a lot of work, but to us, quite honestly, it felt like P.L.A.Y.
We’re looking forward to making you and your pet happy. Be sure to let us know how we’re doing.
Will & Deb
P.S. Momo now sleeps very contentedly on a P.L.A.Y. "Tuck Me In" bed.