Warm Bellies Initiative - every dog deserves a warm place to sleep

Cat Shelter Photo - Warm Bellies

P.L.A.Y. is partnering with Petfinder to help give homeless pets Warmer Bellies

At P.L.A.Y., we are committed to helping animals in need. We believe that every pet, regardless of whether they are a celebrity pup or a cat waiting in a shelter for his forever home, deserves a warm and cozy place to sleep. To help as many homeless pets as possible, we’ve partnered with the Petfinder Foundation for our donation program; the Warm Bellies Initiative.

For every Artist or Original Collection pet bed purchased on www.PetPlay.com (or at participating retailers) we will donate a Special Edition Chill Pad to a pet in need.*

*Valid on full price purchases only.

Why Warm Bellies?

According to the ASPCA, 5-7 million companion pets enter a shelter every year. Many of those pets were once beloved family members. We love Momo like she were our child, and it’s this love that inspired us to help provide homeless pets a warmer belly.

Being in a shelter can be extremely scary for pets - the unfamiliar smells, sounds and surroundings often cause anxiety and depression for a lot of animals. To help make the time spent in a shelter a little less scary, we want to give homeless pets a a cozy mat they can feel safe and warm on. Just having a warm mat instead of a cold concrete floor makes a world of difference.

Dog Adoption

Why Petfinder is the best partner for P.L.A.Y.

When we created our program, we had two prerequisites for potential partners:

  • First and foremost, they have to share our love for animals.
  • Secondly, their work has to help animals all around the country.

It was only natural that we wanted to partner with The Petfinder Foundation. They have been helping animals for 15 years now - and in that time have found fur-ever homes for over 17 million homeless pets!

To top it off, Petfinder works with over 13,000 rescue and shelter groups in the US. Whether in a small rural town or a large metropolitan city, with their network, we’ll be able to help needy pets all around the country.

To learn more about the program, visit our Frequently Asked Questions Page.

How you can help

Every time you purchase an Artist or Original Collection pet bed from P.L.A.Y. Pet Lifestyle and You (or at participating retailers), we will donate a warm mat to a pet in need. It's as simple as that.

To ensure that we help rescue groups and shelters around the country, we've identified nine different regions in the US; each month we will donate to a different region.  The Petfinder Foundation and P.L.A.Y. will determine which shelter or rescue group will receive the donation based on need and availability.

Our customers and fans will also have a say in which shelters receive the Chill Pads! Every quarter we will hold a "Voter's Choice" where our Facebook fans can nominate and vote for their favorite rescue group. If you have a shelter you would like to nominate, please email us at GivingBack@petplay.com.

For more information, visit our FAQ page.