For over a year now, P.L.A.Y. has been helping less fortunate pets through our Warm Bellies Initiative with the Petfinder Foundation. We're proud to say that we've donated dog mats to over 350 homeless pets, giving them warmer bellies. To help raise more awareness for these lovable pups, we're highlighting our past grant recipients and adoptable pets on our blog. For our first in this series, meet Smiley.

Smiley is a blind 8 year old neutered male pit bull. When his elderly owner could no longer care for him, Smiley found himself without a home at the Animal Protection Center of Southeast Massachusetts. Shortly after arriving at the shelter, they discovered that he was positive for heartworm. While he has had some challenges, he doesn't let anything stop him from loving life! Everyone that meets Smiley is amazed by his loving nature.

"Smiley has such a happy personality, his name truly fits him! He’s such a cuddle-bug," says APCSM shelter manager Kim Heise.

Despite being blind, Smiley gets around very well and learns his surroundings quickly. Since his successful heartworm treatment and recovery, he's been doing well and is ready for adoption. To learn more about Smiley, click here.

About the Animal Protection Center of Souteast Massachusetts

The Animal Protection Center has been serving the pets and people of Southeast Massachusetts since the fall of 2009 when they took over operations of a shelter being closed by a large humane organization in the area. A small organization, they receive no federal or local funding and rely solely on the donations and support received from from individuals who believe in the work they are doing. Since opening in October 2009, they have found homes for nearly 4,000 dogs, cats, rabbits, and other small animals. On an average day, they are typically caring for around 80 cats, 15 dogs, 10 rabbits and other various small animals awaiting adoption. Visit their Facebook page or Petfinder page for more information and to view their current adoptable pets.

Thanks to the Warm Bellies Initiative, the Animal Protection Center has been able to keep their dogs comfortable while they are waiting for adoption. When the dogs have a cozy spot to relax, it allows their true personalities to shine through to potential adopters. Instead of seeing a dog stressed in a kennel, folks can see them for what they actually are - loving pets who happen to be in need of a home. To learn more about the Warm Bellies Initiative, visit

By Play Admin on Feb 07, 2013 at 1:09 pm 1 Comments

Since launching our Warm Bellies Initiative with the Petfinder Foundation in December 2011, we're proud to say that we've helped give over 350 homeless pets at over 30 shelters, warmer bellies. Here are just a few of those happy tails.

To continue our mission to help less fortunate animals, we'll be regularly highlighting past Warm Bellies recipients and some of their adoptable pets on our blog. If you're a past recipient and would like to be included, please email us at To learn more about our Warm Bellies Initiative, visit

By Play Admin on Feb 06, 2013 at 1:18 pm 0 Comments

We always love seeing photos of our Warm Bellies recipients enjoying our Chill Pads. Check out Princess from the San Luis Valley Animal Welfare Society!

Do you know of a rescue or shelter that could use some cozy pet beds for their animals waiting adoption? Please nominate them for our Warm Bellies Voters' Choice Poll! We're accepting submissions through the end of the month. The top 3-5 with the most nominations will be our finalists!

Please send your nominations to and remember to include the shelter name, contact person's name, and their email/phone number! Nominees must be a current member in good standing.
By Play Admin on Nov 14, 2012 at 10:52 am 2 Comments