At P.L.A.Y. we celebrate every dog; whether a prize winning show dog or a homeless pup down on his luck, we believe every dog deserved to be loved.

With a number of rescue pups in the P.L.A.Y. pack, we understand firsthand the obstacles many shelter pets face and we want to help in any way we can. In addition to our Warm Bellies Initiative with the Petfinder Foundation, we’re proud to partner with Nebo Agency (an award-winning digital marketing agency) for the Rescue Pledge.

By taking The Rescue Pledge, users agree to support adoption from rescue shelters, avoid unlicensed breeders, become educated about minimum standards of pet care, report abuse or neglect and give back to the community by donating to or volunteering at animal shelters.

The pledge is an easy and quick way for dog lovers around the world to show their support and dedication to changing negative misperceptions about shelter pets, and ultimately saving lives.

To take the pledge and learn more, visit